I'm Tom Livingstone — a Digital Marketing Consultant helping SMEs across the UK win more organic traffic, run leaner paid campaigns, and turn clicks into customers. No jargon. No fluff. Just measurable results.
Travel & HospitalityHome ImprovementB2B Lead GenerationLeisure & TourismProfessional Services
What I Do
SEO & PPC Services Built for SME Growth
Every service is strategy-led, not templated. I dig into your market, your competitors, and your goals — then build a plan that actually moves the needle.
Organic SEO
On-page and off-page optimisation to improve your visibility in Google and drive qualified, long-term traffic.
On-Page Optimisation
Off-Page SEO
Keyword Research & Strategy
Content Optimisation
Local SEO
Dominate local search and the Google Map Pack to capture high-intent customers in your area.
Local Map Pack Rankings
Citation Building
Citation Clean-Up
Google Business Profile
Technical SEO
Fix the foundations. A technically sound site ranks faster, crawls cleaner, and converts better.
Page Speed Optimisation
Core Web Vitals
Crawl & Indexation
Site Architecture
Link Building & Digital PR
Build genuine authority with editorial links and press coverage that search engines trust.
Content-Led Outreach
HARO Link Acquisition
Press Distribution
Content Marketing
SEO Auditing & Recovery
Comprehensive audits to uncover what's holding your rankings back — plus algorithm recovery for penalised sites.
Full Site SEO Audits
Algorithm Penalty Recovery
Competitor Analysis
SEO Training
PPC — Google, Meta & More
Paid campaigns designed to maximise ROAS and eliminate wasted spend across every major platform.
Google & Microsoft Search Ads
Display, Shopping & Video
Facebook & Instagram Ads
LinkedIn & TikTok Ads
Case Studies
Real Campaigns. Real Numbers.
Results from clients across travel, home improvement, B2B and professional services.
Local SEO
Local Service Business — Consistent Monthly Leads
A home improvement SME with zero SEO presence. Built from the ground up to dominate local search.
120+
Monthly Leads
Top 3
Map Pack Rankings
8 mo.
To Results
64+
Top 10 Positions
Organic SEO
B2B Industrial Brand — Organic Traffic Growth
Technical SEO overhaul combined with content authority strategy for a specialist industrial supplier.
340%
Traffic Increase
2.1×
Lead Volume
18 mo.
Campaign Duration
120+
Top 10 Keywords
PPC
Travel SME — Google Ads ROAS Improvement
Inherited a poorly structured Google Ads account with significant wasted spend. Full restructure delivered immediate results.
4.8×
Return on Ad Spend
−38%
Cost Per Click
+62%
Conversions
3 mo.
To Turnaround
Sound Familiar?
Most SMEs Leave Money on the Table
The gap between businesses that grow online and those that don't almost always comes down to the same handful of fixable mistakes.
Where most businesses go wrong
No content strategy — pages exist but don't target the right intent
Inconsistent or non-existent link building, leaving domain authority flat
Slow page speed causing high bounce rates and ranking penalties
Google Ads accounts with bloated keywords, no negative lists, and poor structure
Ignoring local SEO while competitors dominate the Map Pack
Rarely or never auditing their site — critical issues go unnoticed for months
What top-performing sites do instead
They build topical authority with intent-mapped content that earns rankings
Consistent, quality link building that compounds over time
Technically clean, fast-loading sites that Google and users both love
Tightly structured PPC campaigns that spend efficiently and convert better
A strong local presence that puts them in front of ready-to-buy customers
Monthly reporting and regular audits to stay ahead of the algorithm
Testimonials
What Clients Say
★★★★★
"
Tom completely transformed our online visibility. Within six months we were ranking on page one for our core keywords and enquiries had more than doubled. Clear communication throughout — he explains everything in plain English.
SB
Sarah B.
Director, Glazing Company · Northampton
★★★★★
"
We were wasting a significant portion of our Google Ads budget before Tom came in. He restructured everything, tightened the targeting, and our cost per lead dropped by nearly 40% in the first quarter. Exceptional work.
JM
James M.
MD, Travel & Tourism SME
★★★★★
"
Tom audited our site and found issues we didn't know existed. The recovery plan was clear and the results followed quickly. He also trained our internal team on SEO best practices which has been invaluable long-term.
RP
Rachel P.
Marketing Manager, B2B Industrial
Ready to Grow Your Business Online?
Let's talk about your goals. I'll tell you honestly whether I can help — and exactly how.
I primarily work with UK-based SMEs across travel, hospitality, home improvement, leisure, and B2B sectors. Most clients are owner-managed businesses or small marketing teams who need senior-level strategic input without the agency price tag.
How long does SEO take to deliver results?
Typically 3–6 months to see meaningful movement, 6–12 months to see consistent, significant results. The timeline depends on your domain's history, competition in your niche, and the technical health of your site. I'll give you a realistic expectation upfront — I don't over-promise.
Do you offer one-off audits or only retainers?
Both. I offer standalone SEO audits, PPC account reviews, and one-off training sessions, as well as ongoing monthly retainers for businesses wanting continued strategic support. Many clients start with an audit before committing to a retainer.
What's included in an SEO audit?
A comprehensive review of your technical SEO, on-page optimisation, content quality, backlink profile, Core Web Vitals, and local presence (where applicable). You receive a prioritised action plan with clear recommendations — not just a list of issues. I walk you through the findings and what to fix first.
Can you help if we've been hit by a Google algorithm update?
Yes. Algorithm recovery is one of my specialist services. I'll audit your site to identify the likely cause of the drop — whether that's thin content, link quality issues, E-E-A-T signals, or technical problems — and build a structured recovery plan with clear milestones.
Do you manage Google Ads directly or just advise?
I offer both hands-on management and advisory/training. For most clients I take full ownership of the account — campaign builds, ongoing optimisation, and monthly reporting. For clients with internal teams, I can run training sessions or provide a strategic oversight role.
Digital Marketing Insights
Practical SEO and PPC tips for SME owners and marketers. No fluff, no AI spam — just what's actually working.
